The task of pricing content might seem arbitrary, but getting it wrong carries significant risk. Bad content not only fails to perform, but can have an adverse effect on brand reputation. Spend too much and you won’t have enough to make a marketing program sustainable. Spend too little and you’ll constantly be sourcing new writers. So how much should you plan on spending?
The following guide provides the answers. Based on thousands of real-world transactions in the nDash platform, this guide offers marketers, agencies or anyone in need of purchasing content with practical advice on what to pay for a wide range of deliverables — from website copy and newsletters, to blog posts and whitepapers. You’ll learn about:
- Specific prices for all types of deliverables based on industry, scope, expertise and more.
- Deciding between a generalist writer and one with demonstrated subject matter expertise.
- The democratization of content creation, and what it means for both marketing and agencies
- How research, frequency, edits and other factors can alter the cost of content creation.
- Additional resources from around the web to give you benchmarks for cost, quality and quantity.