The average visitor to your web page only reads 20% of the copy. In a 1000-word piece, Jo Average is going to scan the text and actually pay attention to around 200 of the words. Do you know how to ensure that visitors get all the information they need? Or to pull the reader into […]
A content creation strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel to test new ideas. Twitter Moments are one of these great ways to add an additional creative element to your content marketing strategy without spending much time or resources in them. You’ve […]
With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall, and mark your calendars for the upcoming content marketing events! Content Marketing World When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all […]
The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing, as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose — like downloading a white paper — can no longer be […]
We’ve had a great time at #ProgressNEXT18 in Boston last week and here are our highlights. nDash has been among the sponsors for #ProgressNEXT18 and our nDash team enjoyed an interesting agenda full of great sessions and workshops. About #ProgressNEXT18 Progress has started Progress NEXT to bring together its customers and partners to explore the […]
It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]
The cliché is one of the most hated phrases of language found in writing of all types, from the great American novel to the simplest marketing blog post. Editors, writers, and readers cringe at the sight of overused phrases. But even though writers shouldn’t use trite phrases to meet their word count or make up […]
Happy 2018, everyone! I love Google Analytics – it’s a critical tool in the digital marketer’s arsenal to understand the interests and behaviors of their readers. While keyword traffic is, generally, akin to a self-fulfilling prophecy, when you review user paths as part of the exercise, you get a better sense of whether users found […]
Editor’s Note: This post written by Tim Ludy, an agency owner and nDash writer. To learn more about Tim (or to have him write for your brand) check out his nDash profile page. ***** “Think in the morning, act in the noon, read in the evening, and sleep at night.” – William Blake Whether you […]
Whether you’re an EdTech company with a revolutionary new product or a consultant with a great idea to help teachers improve their practice, it’s harder than you think to reach an audience of educators with content. Teachers have seen loads fads come and go, and they’re highly skeptical of innovations that promise the world. You […]
© 2019 nDash, Inc.