I’ve never been much of a numbers guy. In the world of content marketing, the actual content creation part has always been the most interesting to me. But as much as I prefer writing to number crunching, I appreciate the importance of tracking ROI and proving growth. I’m starting to see this small mental battle […]
As a child, storytelling time was always one of my favorite parts of the school day. Stories allowed you to travel to a place that can be new and exciting. As we become adults, this concept does not change. As marketing and communications experts, we need to learn to tap into that excitement when promoting […]
It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The other half are going to have a blog called “Top 10 Information Security Predictions for 2019.”) […]
If your goal is to secure high rankings on search engine result pages (SERPs), then you need a lot of content. When we say you need a lot of content, that’s exactly what we mean. According to Infographic World, a company that excels in infographic marketing, certain 2017 studies revealed publishing at least one to […]
Hi there. My name is Michael Brown, I’m the CEO of nDash, and I may or may not have actually written this post myself. It may have been ghostwritten by someone else. Every CEO wants needs to be seen as a thought leader in their respective field, and publishing content is the best way to […]
The fastest way for a speaker to lose my attention is to compare people to goldfish. At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than a goldfish. I’ll admit, it grabbed my attention the first […]
Content pricing is not something to be taken lightly, as it can easily derail even the most sophisticated and well-planned marketing strategy. Pay too much, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping writers engaged, and quality is almost guaranteed to […]
“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie When it comes building your content community, it’s easy to […]
Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. It’s […]
“What has been will be again, what has been done will be done again; there is nothing new under the sun.” – Ecclesiastes 1:9 I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! As you’ll soon see, this quote directly relates to the three main takeaways of this […]
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