Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. A unique value proposition, also called a unique selling proposition, is a clear statement about how your...
Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You've got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you'll have built a writing team that can scale with...
“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained HubSpot’s content marketing certification, which not only increased my...
I was lucky enough to be among the first nDash writers. Thrilled to be a part of something new, I gobbled up every piece of advice I could find. And, since both technology and the freelance marketplace have undergone such a huge transformation(s) since then,...
For the last five years, every big brand, SMB and everyone else in-between has got their fingers into the digital marketing pie. From social media influencers to entrepreneurs with startup agencies, there’s a content creator and copywriter around every corner and you’re never too far...
We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. From SEO, to thought-leadership, to lead generation, content can open a lot of doors for your business. In fact, I challenge you find an article written...
You're never too old to stop learning (about content creation). Whether you're trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here's a list of (mostly) free and easy-to-follow eBooks, guides and courses for you...
We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an...
The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. It's important to stay up to date on the latest changes to ensure you maintain a competitive edge. With so many changes taking place, though, it can...
Marketers now have access to more consumer data than ever, and therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies. However, with the many tools, datasets, and platforms available, it's often challenging to integrate...
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