Category: For Marketers

We’ve covered what elastic marketing is and why it’s a smart solution for marketers looking to future-proof their brand. Now, this post explores how elastic marketing works in practice. We will be showcasing how real teams of all sizes apply flexibility to scale efficiently through their recent work with nDash. TL:DR: Elastic Marketing in Action Elastic marketing is a flexible […]

Every new tool invites new oversight, and AI is no exception. AI tools like ChatGPT and Claude are everywhere, and thus, AI detection tools are too. A 2025 McKinsey survey revealed that 71% of organizations regularly use generative AI in at least one department. Unsurprisingly, sales and marketing, product and service, and operations take the […]

An elastic marketing team is becoming an attractive solution for marketing leaders worldwide. Marketing professionals have a lot on their shoulders. Slimmed-down budgets and a burnt-out workforce make it difficult to reach strategic goals. A December 2024 study by RRD revealed that 48% of marketers feel like they can’t keep up with the ultra-fast pace […]

Skill gaps are wide. Your budgets are low. AI isn’t really doing what it needs to do for you. Elastic marketing may be the actual savior that many thought AI would be. Sure, AI has proven to be a great tool for marketers. It’s efficient at saving time and costs, but it can’t replace a […]

Marketing leaders are no strangers to pressure. Elastic marketing offers a way to manage that pressure without sacrificing performance or burning out your team. Yet, the pressure has been firmly on for a while now. The last few years have seen CMOs try to do more and more with less. The average marketing budget has slumped down […]

An elastic marketing team structure provides you with the flexibility to scale skills and adapt to changing demand. This approach helps your team maintain efficiency even when priorities shift unexpectedly. This shift reflects how modern marketing teams work today: more fluid, collaborative, and adaptable than ever before. Understanding its components helps leaders make informed decisions […]

Q4 is here, and marketing professionals everywhere are hearing the same thing: Do more with less, which is exactly why elastic marketing teams are on the rise. As 2026 peeks around the corner, we see budgets shrinking, campaign cycles shortening, and the pressure is more on than ever before. Many marketers need more help. Yet, hiring full-time can […]

Anecdotal user-generated content (UGC) has long been a valuable resource for people seeking answers. It’s also an important signal for search engines, verifying the credibility of brands and the marketers posting on their behalf. Developing a strong UGC content strategy helps brands show up in these searches. That holds true for both generative and conventional […]

Generative AI platforms like ChatGPT have an unfortunate tendency to generate hallucinated URLs. But savvy marketers are turning those errors into SEO wins. What Are AI Hallucinated URLs? Hallucinated URLs are fictional links that show up in generative AI outputs. They can mislead users, but they can also create unexpected opportunities for marketers. Defining Hallucinated […]

Language models are more than just text generators. They represent the deeper structures of human knowledge and culture. This is why ethically sourced training data has never been more important for AI companies. Back in 1963, Noam Chomsky made a point that still resonates today: “A computer program that succeeded in generating sentences of a […]