Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. A unique value proposition, also called a unique selling proposition, is a clear statement about how your company is different from competitors and how you solve the […]
Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You’ve got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you’ll have built a writing team that can scale with your business. If not, you’ll have churned through dozens of […]
“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained HubSpot’s content marketing certification, which not only increased my skill set but also improved my credibility as a marketer. […]
I was lucky enough to be among the first nDash writers. Thrilled to be a part of something new, I gobbled up every piece of advice I could find. And, since both technology and the freelance marketplace have undergone such a huge transformation(s) since then, I still take in all the advice that’s offered. But sometimes […]
For the last five years, every big brand, SMB and everyone else in-between has got their fingers into the digital marketing pie. From social media influencers to entrepreneurs with startup agencies, there’s a content creator and copywriter around every corner and you’re never too far from an SEO expert. With that notion in mind, there […]
We all know content is king. Continually adding fresh, relevant, and targeted content to a website creates endless benefits. From SEO, to thought-leadership, to lead generation, content can open a lot of doors for your business. In fact, I challenge you find an article written in the past few years which discusses SEO best-practices without […]
You’re never too old to stop learning (about content creation). Whether you’re trying to get into the game of content marketing, freshen up your skills, or just learn some new tricks, here’s a list of (mostly) free and easy-to-follow eBooks, guides and courses for you to check out online. HubSpot Academy — Content Marketing Free […]
We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. In case you didn’t read 19 Content Marketing Conferences to Attend In 2019 and missed some of these events, we’ve compiled an updated list of upcoming fall 2019 and early 2020 conferences […]
The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. It’s important to stay up to date on the latest changes to ensure you maintain a competitive edge. With so many changes taking place, though, it can be overwhelming to create a solid marketing budget. Should you […]
Marketers now have access to more consumer data than ever, and therefore, have the opportunity to derive in-depth insights that can enable true data-driven decisions making to inform their marketing strategies. However, with the many tools, datasets, and platforms available, it’s often challenging to integrate the vast amount of information and generate actionable insights in […]
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