From Static to Dynamic: Top Visual Content Trends for 2025
July 8, 2025
If you’re not incorporating visual content into your strategy yet, consider this your sign to start taking it seriously. The rise in video content over the past two to three years has also marked a rise in visual and sensory marketing. It doesn’t matter if you’re writing a blog article or planning out your social […]
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How to Fix Your B2B Content Creation Workflow
July 1, 2025
Content fuels B2B marketing success, but producing it consistently isn’t easy. We learn from the Content Marketing Institute that 57% of B2B marketers say creating the right content is their biggest challenge. This post breaks down the root causes of stalled content creation workflows and offers tactical, scalable solutions designed for experienced teams. Identifying Roadblocks […]
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How to Deal With a Drop in Search Rankings: A Step-by-Step Guide
June 24, 2025
Nothing quite compares to the feeling of seeing a sudden drop in search rankings. One day, your content is performing well, and then the next, you’re wondering how you fell so far from grace. Before jumping to conclusions, let’s analyze the situation. A drop in search rankings can happen for all sorts of reasons, and […]
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Top Contently Alternatives for Content Marketing Teams
June 19, 2025
Not every content marketing team needs the full suite or the cost of what Contently offers. If your focus is on freelance talent, scheduling, or distribution, you have options. Several Contently alternatives provide greater flexibility and stronger ROI. Why Look Beyond Contently? Contently is well-known for offering an all-in-one platform combining enterprise-grade content strategy, access […]
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Why the Writer’s Voice in Branding Shapes Long-Term Growth
June 17, 2025
Branding is the process of nurturing a living organism. It’s composed of the DNA of several different visions twined together, shaped by many creatives across the organization. The result is a braided, colorful rope of ideas. From that creative experience comes a unique and evolving identity. Brand is intrinsically linked to lived experience. One of the […]
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The Rise of the Fractional Content Team: Why Freelancer Writers Are a Strategic Advantage
June 12, 2025
The Rise of the Fractional Content Team: Why Freelancer Writers Are a Strategic Advantage More content. Less overhead. Content marketing managers are finding new ways to scale without building bloated in-house teams. Here’s how a fractional content team can transform your brand’s assets. Why a Fractional Content Team is Replacing Traditional Marketing Hires More content […]
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How the AI-Augmented Freelancer is Succeeding in 2025
June 10, 2025
According to a 2024 Oxford Internet Institute study, Generative AI tools like ChatGPT are reshaping the freelancer market, which comes as no surprise to AI-overloaded freelancers. The key to thriving is using AI tools with intention and strategy. What Does it Mean to Be an AI-Augmented Freelancer? You’ve probably heard a variation on, “AI won’t take […]
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SEO Tools for B2B Content Marketing: A Practical Guide
June 5, 2025
B2B content marketing is competitive and complex, more so than ever in 2025. Your strategy won’t drive pipeline growth if your SEO tools aren’t aligned with the buyer’s journey. Yet, buyer journey aside, a good tech stack is essential for a rapidly growing team with robust content needs. Is your current SEO suite giving you […]
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Hiring an SEO Strategist: What to Know Before You Start
May 22, 2025
Some may disagree, but it’s genuinely never been more important to have a strong SEO strategist on your team. The ongoing changes in search and content guidelines make it an absolute essential to round out your content team. There’s been a bit of a narrative spinning that SEO is “dead”—it’s not. In fact, the SEO […]
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LinkedIn vs nDash: Why Freelance Writers Prefer nDash Over LinkedIn
May 20, 2025
Freelance writers hustle hard. I’ve used LinkedIn and nDash to find work. One made it easy, the other…not so much. Why LinkedIn Freelance Gigs Waste Your Time LinkedIn is supposed to be the place to find work. But it was built for the corporate world, not freelance writers. And because of that, finding quality freelance […]
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