Category: For Marketers

Marketing leaders are no strangers to pressure. Elastic marketing offers a way to manage that pressure without sacrificing performance or burning out your team. Yet, the pressure has been firmly on for a while now. The last few years have seen CMOs try to do more and more with less. The average marketing budget has slumped down […]

An elastic marketing team structure provides you with the flexibility to scale skills and adapt to changing demand. This approach helps your team maintain efficiency even when priorities shift unexpectedly. This shift reflects how modern marketing teams work today: more fluid, collaborative, and adaptable than ever before. Understanding its components helps leaders make informed decisions […]

Q4 is here, and marketing professionals everywhere are hearing the same thing: Do more with less, which is exactly why elastic marketing teams are on the rise. As 2026 peeks around the corner, we see budgets shrinking, campaign cycles shortening, and the pressure is more on than ever before. Many marketers need more help. Yet, hiring full-time can […]

Anecdotal user-generated content (UGC) has long been a valuable resource for people seeking answers. It’s also an important signal for search engines, verifying the credibility of brands and the marketers posting on their behalf. Developing a strong UGC content strategy helps brands show up in these searches. That holds true for both generative and conventional […]

Generative AI platforms like ChatGPT have an unfortunate tendency to generate hallucinated URLs. But savvy marketers are turning those errors into SEO wins. What Are AI Hallucinated URLs? Hallucinated URLs are fictional links that show up in generative AI outputs. They can mislead users, but they can also create unexpected opportunities for marketers. Defining Hallucinated […]

Language models are more than just text generators. They represent the deeper structures of human knowledge and culture. This is why ethically sourced training data has never been more important for AI companies. Back in 1963, Noam Chomsky made a point that still resonates today: “A computer program that succeeded in generating sentences of a […]

Engagement farming is the intentional use of low-effort posts designed to feed the algorithm and generate surface-level engagement. It almost goes without saying that not all content is good content. Maybe you’ve been scrolling LinkedIn and suddenly felt annoyed, secondhand embarrassment, or just exhausted by yet another recycled post. That post is likely designed for […]

AI search is here to stay, and as a marketer, you need to start optimizing your highest-visibility pages for generative engines, not just traditional search. Fortunately, much of what you already know about creating great online content also applies to AI search. TL;DR: A Quick Guide to AI Content Optimization AI content optimization helps pages […]

Viral content can provide increased engagement and a boost in visibility. In theory, this sounds great for content and social media marketers trying to expand reach, but it does have drawbacks. “Going viral” isn’t enough; 96.55% of pages get zero Google traffic without a strategy. nDash is a trusted content partner, helping brands connect with elite […]

HubSpot’s INBOUND 2026 is officially returning to Boston. It marks a full-circle moment for one of the industry’s most influential events. For years, INBOUND has been the gathering place for marketers, sales leaders, and innovators. Together, they set the tone for the future of customer engagement. “Any digital marketer worth their salt has heard about […]