“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. This is not a coincidence. For those unfamiliar, OpenView is an expansion-stage VC firm here in Boston. They’ve backed some of the most successful B2B companies in the space and published a […]
Content is a living organism: it’s constantly changing and adapting to its surroundings. As marketing technology changes, so does content. As a consumer grows, learns and digests information, content adapts to best reach them. This all goes to say: you constantly need to be reviewing and tweaking your content strategy. As we go into the […]
Some things cannot be replaced. Loved ones. Pets. Unlimited data plans pre-2012. Most things are replaceable however, and this includes those who write content for your brand. This is not meant to be harsh or dismissive of anyone’s contributions. After all, your content is only as good as the people creating it. It’s just that […]
There are so many marketing conferences to choose from in 2019! This is why we wanted to make your life easy, and highlight the ones that you cannot miss. Below you’ll find 19 conferences to put on your calendar. All covering different insights, expertise, and objectives. Read on to find out which one is right […]
We talk a lot about the importance of a content community—that group of in-house writers, freelancers, influencers that makes your content creation process much smoother. But if there’s one thing we’ve learned from nDash customers, it’s that crafting the perfect content community isn’t something you can do overnight. When you’re starting as a small (or even one-person) content […]
Although we’d love to take credit for originating the concept of a Content Community, the truth is that brands have been successfully leveraging this approach for years. As part of our latest blog series — “Content Community Pioneers” — we’ll be highlighting a few of those brands and examining how they’ve been able to build a […]
I’ve never been much of a numbers guy. In the world of content marketing, the actual content creation part has always been the most interesting to me. But as much as I prefer writing to number crunching, I appreciate the importance of tracking ROI and proving growth. I’m starting to see this small mental battle […]
As a child, storytelling time was always one of my favorite parts of the school day. Stories allowed you to travel to a place that can be new and exciting. As we become adults, this concept does not change. As marketing and communications experts, we need to learn to tap into that excitement when promoting […]
It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The other half are going to have a blog called “Top 10 Information Security Predictions for 2019.”) […]
If your goal is to secure high rankings on search engine result pages (SERPs), then you need a lot of content. When we say you need a lot of content, that’s exactly what we mean. According to Infographic World, a company that excels in infographic marketing, certain 2017 studies revealed publishing at least one to […]
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