The fastest way for a speaker to lose my attention is to compare people to goldfish. At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than a goldfish. I’ll admit, it grabbed my attention the first […]
Content pricing is not something to be taken lightly, as it can easily derail even the most sophisticated and well-planned marketing strategy. Pay too much, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping writers engaged, and quality is almost guaranteed to […]
“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie When it comes building your content community, it’s easy to […]
Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. It’s […]
“What has been will be again, what has been done will be done again; there is nothing new under the sun.” – Ecclesiastes 1:9 I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! As you’ll soon see, this quote directly relates to the three main takeaways of this […]
What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference) we announced the launch of nDash for Internal Teams, which opened up our platform to brands who manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can […]
What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s […]
Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post or email and lets you see how strong it is. […]
There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. Even though the Internet itself has led to a whole new form of shopping, […]
Using bots to help convert more clients is a daunting prospect for some marketers, because the idea of working with bots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook messenger, Drift and similar applications. Marketers are using Facebook Messenger more often, […]
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