In the history of HubSpot’s Partner Program, no inbound marketing agency has ever achieved Diamond status faster than Penguin Strategies. How did they do it? A combination of brains, talent, hard work, specialization, and of course, consistently delivering high-quality content.
Based in Israel—with employees and offices all over the globe—Penguin Strategies has quickly established themselves as one of the premier marketing agencies for B2B tech companies. The agency was founded in 2012 by Perry Nalevka, Nili M. Zaharony and Mark Fisher, each of whom has previously held high-level positions in the software industry.
After starting small with a core suite of services, the founding team rapidly evolved the offering, which now includes SEO, design, social media, lead generation and many others. Early in this process, however, it became clear that written content would play a pivotal role in their success.
“Inbound marketing really can’t succeed without great content,” said Penguin Strategies CEO Perry Nalevka. “Surface-level fluff isn’t going to generate results. The challenge for us was finding writers who could deliver the type of authoritative, expert-level content that our clients demanded.”