Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches are wrong – but ignoring one content type in favor […]

nDash is home to thousands of subject matter experts, and our number grows every day. In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. For this Wednesday Writer Roundup, we have a former academic and author, a finance journalist, a testimonial writer, and a math teacher. Anna Cottrell Hi, I’m Anna! […]

The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create. There are two things you must understand before diving into […]

How do you effectively scale to support your organization’s growing content needs without adding management headaches? Product information management (PIM) company inriver recently addressed this issue and scales content and saves time. Struggling for Content Before nDash, inriver’s director of global communications, Erika Goldwater, struggled to deliver quality content regularly. “I augmented my team with interns […]

With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 […]

nDash is home to thousands of subject matter experts, and our number grows every day. In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Wednesday Writer Roundup: A Former Veterinary Technician, A Medical Writer, An Environmentally-Focused Business Expert, and A B2B/B2C SEO Pro Lia Aprile Hi. I’m Lia. As a […]

This post, “Bingeworthy Podcasts All Freelancers Should Tune-in,” is brought to you by Anup Sohanta, a business & lifestyle writer available to hire on nDash. As freelancers, it’s common to be familiar with juggling tasks, corresponding with clients, and maintaining a healthy work/life balance. One important activity that you should always make time for is […]

Trends are changing rapidly in the digital space. Identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research states that 44% of millennials prefer not to work with sales reps in the B2B space. In […]

nDash is home to thousands of subject matter experts, and our number grows every day. In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Wednesday Writer Roundup: Experts in Environmental Science, Mental Health, and Food & Drink Rachel McKimmy Hi, my name is Rachel McKimmy. I’m a science writer with […]

Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps make your brand “findable” in a sea of information. You […]