nDash.co Writer Spotlight: Maison Piedfort
If you’re look for stale, boring content, then Maison Piedfort – the comedy copywriter – is probably not the writer for you. In this week’s Writer Spotlight, you’ll learn about Maison’s freelance writing preferences, her ideal clients, and why she’s known to have a good cry in an empty Starbucks cup every now and again. Oh, and if you’d like to hire her to write engaging content for your brand, you know where to find her.
Q: If you could only write about one topic for the rest of your freelancing life, what would it be? And why?
A: Literature. As the comedy copywriter, you might think I’d say comedy, but man oh man do I just love me some books. I’m rereading Harry Potter right now and I am IN IT.
Q: What’s the most rewarding part about being a freelance writer? The most challenging?
A: Getting to work on so many cool projects that cover so many different topics. I feel like I’m living that “ocean of knowledge an inch deep” thing; lots of my small talk is now kickstarted with, “Oh, I wrote a piece on that!” Sure, I love writing about comedy and marketing, but it’s also weirdly fun to write about how to help kids with ADHD finish their homework.
Most challenging? I’d say having to put on normal people clothes after getting to wear PJs 24/7. It’s a hard knock life.
Q: What do your most successful clients all have in common?
A: A delicate balance of trusting the writer do her thing while also giving her access to their brilliant depth of knowledge and ideas. It’s a tough one to strike! But a project we both have put a lot of love into feels great on both ends and almost always does well from a marketing standpoint.
Q: What made you decide to become a freelance writer?
A: A lovely writer online named Karen Marston and her course on freelance writing. That and the little voice in the back of my head that kept saying, “Yeah, I know you love business school, but writing is where it’s at for you.”
Q: What’s the biggest mistake you see brands making with their content?
A: Settling. Being okay with the same old overdone topics and personality-less writing. Saying things and not caring if they’re saying anything worthwhile. It’s more expensive to get the good stuff, yes. But it’s always worth it.
Q: What marketing trends should brands be keeping an eye on in 2017?
A: I’m biased, course. But I say humor and raw connection. I’ve seen it work well for Old Spice, Dollar Shave Club, and Arby’s. Finally, a marketing trend I think we can all feel good about.
- Favorite marketing buzzword? Storytelling! It really is what marketing is all about.
- Watched any terrible movies lately? Jimmy Carr’s standup special on Netflix was pretty cringe-worthy.
- The world record you are most likely to break is ____? Most number of times in a day a person has gone to Starbucks. And then checked her bank account afterwards and said, “Why do I think I can go to Starbucks this much?” And then cried. In one day. Into her empty Starbucks cup.
- Are you cool with the Oxford comma? The Oxford comma and I are like THIS. (You can’t see it but I’m crossing my index and middle fingers because we’re tight.)
- What is a reasonable punishment for people who double-space after a sentence? Death. Haha, just kidding. But seriously.