Category: For Marketers

Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Your page can be full of content, but it cannot achieve its goal of building an […]

Much like a carefully choreographed dance, a marketing strategy requires vision, dedication, and careful execution to be successful. So, we’re sharing our top nine content marketing trends to give you the footwork you need to attract prospects, increase conversions, and keep your audience coming back for more. Nobody Puts Blogging in the Corner This past […]

A strong online presence is necessary for any business looking to succeed. Some may think an eye-catching design with compelling content is enough for growth. But this isn’t the case. The fact is, without proper SEO (search engine optimization) strategies, your online efforts will fall short of their goals. This underscores the need for an […]

In August 2022, Google announced the “helpful content update.” The purpose was to help ensure that Google search engine users see more “original, helpful content written by people, for people.” What does that mean for SEO strategies? “By people” means written by humans, as opposed to by AI robots, whose writing, at least so far, […]

Many industries suffer from a global labor shortage, and the automotive industry is no different. A perfect storm of events has put pressure on the industry, further expanding the growing technology skills gap. According to Korn Ferry, there will be an estimated shortage of 85 million workers around the globe by 2030 across all industries. […]

On August 22nd, Google announced its release of the helpful content update. This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers.  The user experience matters. Over 86% of consumers will […]

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. So does content marketing, which is often known for its ability to create top-of-funnel and marketing-qualified leads. So, […]

How does a lean marketing team scale to consistently deliver high-quality content? Quality management software company ETQ recently worked with nDash to overcome this content creation challenge. Few Content Resources to Fuel Demand Gen Like many organizations, ETQ’s marketing team was asked to do a lot with a little. “We’re a lean marketing team with […]

There are over 40 million Generation Z digital buyers in the U.S, and it is the fastest growing global audience on all digital platforms. However, for some brands, figuring out how to create content that clicks with the younger generation can seem like a daunting task. We’ve been so obsessed with targeting millennials that we’ve […]

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it? If you aren’t sure how your health tech digital […]