Author: Michael Brown

The cost of content creation is not something to take lightly, as it can easily derail even the most sophisticated and well-planned content marketing strategy. Pay too much for freelance work, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping freelance writers engaged. Unfortunately, […]

“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie  When it comes to building your content community, it’s easy […]

When thinking about content communities, their history of best practices is often repeatable. Here are three main takeaways from this post: #1. Our category of content community — like all examples of brand category creation — isn’t really new at all. It’s just been given a modern twist. #2. The concept of content communities actually […]

Layer is a leading customer conversation platform. It lets you talk to your customers “how” and “where” they prefer. And, as a result, do more business. With mobile messaging at the core, Layer enables you to aggregate other communication channels. Examples include email and your website, chatbots, applications, and analytics. The goal is to bring […]

What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference), we announced the launch of nDash for Internal Teams, which opened up our platform to brands that manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can […]

In the world of startups, the product always plays catch-up to the vision. nDash has certainly been no exception. When we launched our content creation platform back in 2016, we did so with the slogan of “Build Your Content Community.” As we saw it, a content community was the new way of publishing; a modern […]

It’s frustrating to spend hours trying to fix an SEO problem. Especially when you see the exact same error pop up in your crawl reports later. Seeing the same issue reoccur is often a sign that something in the coding or website setup is wrong. But in other cases, it’s a conflict between your site’s […]

HubSpot’s Topic Clusters is the best SEO tool of 2018. In 2013, Google introduced the Hummingbird update, which marked the decline of keywords as the predominant SEO strategy. The algorithm could interpret phrases and questions that users typed into the search box instead of relying solely on keywords to produce search results. When Google launched […]

Marketing consultants in the tech industry face the same problem as the clients they serve. How do you turn a great vision into real business results? IgniteRM was built on the idea that the standard marketing playbook won’t help emerging technology and software-focused organizations grow and drive revenue. Based in Charleston, South Carolina, IgniteRM acts […]

It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]