AI Content Brief on "content marketing"
Overview
Total sources processed: 9
Avg. source length: 3711 words
Avg. links per source: 15 links
Sources
Topics
Topic categories: Marketing and Advertising, Digital Arts, Small and Medium-sized Business, Freelance Writing, Consumer Issues
Concepts: social media, marketing strategy, great content, blog post, inbound marketing, content creation, target audience, video content, blogging, valuable, relevant, and consistent content, search engines, strategic marketing approach, email marketing
Entities: Youtube, social media, marketing strategy, great content, blog post, inbound marketing, content creation, target audience, video content, blogging, valuable, relevant, and consistent content, search engines, strategic marketing approach, email marketing
Highlights for top topics
social media
marketing strategy
great content
Youtube
blog post
inbound marketing
content creation
target audience
video content
blogging
search engines
strategic marketing approach
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. https://contentmarketinginstitute.com/what-is-content-marketing/
- Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action." https://www.impactbnd.com/blog/what-is-content-marketing
email marketing
- In other words, brands generate a 3,800% ROI oemail marketing ng. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Click To Tweet https://contentmarketinginstitute.com/
- Brands earn $38 for every $1 they invest iemail marketing ng programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. https://contentmarketinginstitute.com/
Statistics
- [16] In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% [17] as part of their overall marketing strategy. https://en.wikipedia.org/wiki/Content_marketing
- Despite the fact that 70% of organizations are creating more content, only 21% of marketers think they are successful at tracking return on investment . https://en.wikipedia.org/wiki/Content_marketing
- [23] Yelp, an online business directory, has seen 30% year over growth in the number of reviews, ending the second quarter of 2016 with 108 million reviews for over 3 million businesses. https://en.wikipedia.org/wiki/Content_marketing
- And it isn't just a fad — 89% of B2B marketers and 86% of B2C marketers report they are using content marketing to increase leads and drive their brand forward. https://www.forbes.com/sites/forbesagencycouncil/2017/11/27/content-marketing-in-2018-trends-and-tools-for-success/
- HubSpot reports that video is a growing priority , with 48% of marketers planning to add YouTube to their marketing plan in the next year, and 46% plan to add Facebook video. https://www.forbes.com/sites/forbesagencycouncil/2017/11/27/content-marketing-in-2018-trends-and-tools-for-success/
- After integrating their own Facebook Live strategy, team members at Search Engine Journal compiled analytics and found that their average Facebook Live engagement was 178% higher than their average post engagement. https://www.forbes.com/sites/forbesagencycouncil/2017/11/27/content-marketing-in-2018-trends-and-tools-for-success/
- Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. https://contentmarketinginstitute.com/
- Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. https://contentmarketinginstitute.com/
- In other words, brands generate a 3,800% ROI on email marketing. https://contentmarketinginstitute.com/
- Brands generate 3,800% ROI on #email marketing via @litmusapp #research. https://contentmarketinginstitute.com/
- At my own company we’ve used content marketing to grow more than 1,000% over the past year. https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/
- We haven’t spent a dime on our own content marketing, or even that much time. 95% of the success we’ve experienced with content marketing can be traced to a handful of articles I’ve written, adding up to perhaps 20 hours of work. https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/
- Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. https://blog.hubspot.com/marketing/content-marketing-strategy-guide
- You test promotion of that blog post via a paid Facebook ad, and find that the CPC is lower than your typical paid expenditures, and is driving 40% more site traffic than those typical expenditures. https://blog.hubspot.com/marketing/content-marketing-strategy-guide
- In fact, 55% of consumers would pay more for a better customer experience, and 86% of B2B buyers would pay more. https://neilpatel.com/what-is-content-marketing/
- Within two months of releasing the first comic book, about 20% of their target audience, boys between the ages of five and twelve, had two or more G.I. https://neilpatel.com/what-is-content-marketing/
- And our suspicions are confirmed when you find out that 60% of B2B content marketers struggle to create engaging content and measure the effectiveness of their current strategies. https://neilpatel.com/what-is-content-marketing/
- Just consider, for example, that 70% of B2B companies planned to create more content in 2017 than they did in 2016. https://neilpatel.com/what-is-content-marketing/
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. https://neilpatel.com/what-is-content-marketing/
- In fact, 80% of people can recall a video advertisement they’ve seen in the last month. https://neilpatel.com/what-is-content-marketing/
- In particular, 52% of marketers name video content as the type of content with the best ROI. https://neilpatel.com/what-is-content-marketing/
- Marvel still dominates the comic book space today with not only a crazy market share of about 34% but also sky high order numbers for individual comic book issues. https://neilpatel.com/what-is-content-marketing/
- This marketing strategy landed Ford a 15.4% conversion rate. https://neilpatel.com/what-is-content-marketing/
- In recent years, content marketing has exploded, with 89% of B2B marketers currently using content marketing. https://www.outbrain.com/content-marketing/
- In recent years, content marketing has exploded, 89% of B2B marketers currently using content marketing. https://www.outbrain.com/content-marketing/
- Blogs give websites 434% more indexed pages and 97% more indexed links. https://www.impactbnd.com/blog/what-is-content-marketing
- According to Sirius Decisions , 60-70% of B2B marketing content goes unused. https://www.impactbnd.com/blog/what-is-content-marketing
- Consider this statistic: businesses that blog get 55% more website visitors than those who do not. https://www.impactbnd.com/blog/what-is-content-marketing
- 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. https://www.impactbnd.com/blog/what-is-content-marketing
- According to Content Marketing Institute , 64% of B2B content marketers report they are challenged with creating enough content and we've got the perfect solution. https://www.impactbnd.com/blog/what-is-content-marketing
- According to Cisco Systems , consumer Internet video traffic will be 69% of all consumer global Internet traffic in 2017. https://www.impactbnd.com/blog/what-is-content-marketing
- The fact of the matter is, 75% of consumer are abandoning their online shopping carts before making a purchase. https://www.impactbnd.com/blog/what-is-content-marketing
- While 92% of companies who blogged multiple times a day acquired a customer through their blog, it's more than evident that content marketing is capable of pushing conversions. https://www.impactbnd.com/blog/what-is-content-marketing
- In a study conducted by Buddy Media , “brands that posted outside of business hours had 20% higher engagement rates.” https://www.impactbnd.com/blog/what-is-content-marketing
Summaries
What is Content Marketing? https://contentmarketinginstitute.com/what-is-content-marketing/
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
- Go back and read the content marketing definition one more time, but this time remove the relevant and valuable.
- PR: Successful PR strategies address issues readers care about, not their business.
- To be effective at content marketing, it is essential to have a documented content marketing strategy.
Content marketing https://en.wikipedia.org/wiki/Content_marketing
- Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers , e-books , infographics , email newsletters, case studies, podcasts , how-to guides, question and answer articles, photos, blogs , etc.
- Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience.
- Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation .
- [16] In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% [17] as part of their overall marketing strategy.
- Trend spotting refers to the latest consumers' comments about a brand, product or service that must be targeted.
- The Big Word Project , launched in 2008, aimed to redefine the Oxford English Dictionary by allowing people to submit their website as the definition of their chosen word.
Content Marketing In 2018: Trends And Tools For Success https://www.forbes.com/sites/forbesagencycouncil/2017/11/27/content-marketing-in-2018-trends-and-tools-for-success/
- If you aren't staying on top of the newest trends in content marketing, your brand will be left behind, plain and simple.
- That is why I did the research for you, so you can quickly get up to date on the latest content marketing trends for 2018 and find out what tools you should be using to get the most for your efforts.
- HubSpot reports that video is a growing priority , with 48% of marketers planning to add YouTube to their marketing plan in the next year, and 46% plan to add Facebook video.
- Instead, work to build direct connections with your audience through email, membership sites or in-person events.
- Stop talking about your brand, and start creating content people want to read, watch or listen to.
CMI: Content Marketing Strategy, Research, "How-To" Advice https://contentmarketinginstitute.com/
- Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage.
- That’s what prompted me to identify brands excelling at content marketing .
- Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus.
What Is Content Marketing? https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/
- It’s what changes this definition from one that could describe almost any form of advertising or marketing.
- You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.
- The same will apply to any piece of content marketing you create, depending on whether the recipient received value from it or not.
- Perhaps more important than understand what content marketing is, is understanding why content marketing is important to your business.
- Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating.
- If you’re not sure how you can add value through content marketing, ask your existing customers what kind of content you can produce that would be helpful to them now, or would have been helpful to them when they were looking for your product or service.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers https://blog.hubspot.com/marketing/content-marketing-strategy-guide
- Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.
- The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars.
- Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes.
- Responsibilities: Creating 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks , whitepapers, infographics, guides, etc.).
- Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.
- In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
Content Marketing Made Simple: A Step-by-Step Guide https://neilpatel.com/what-is-content-marketing/
- Of course, content marketing has now fully found its footing, and it’s taking the Internet by storm in articles like 15 Indispensable Content Marketing Tips and 25 Content Marketing Tips Every Marketer Needs To Know .
- In truth, paid advertising — sort of the antithesis of content marketing — is the most overrated tactic in the marketing world while blogging, SEO, and even social media are far less overrated.
- In a perfect world, content marketing strategy would guide people like this .
- I don’t have to preach to you about how many people use Google to search or how many of those people prefer to click on organic results instead of paid results.
- To answer that question, just take a moment to consider that the top content marketing tactic among B2B content marketers is social media content .
- Marvel still dominates the comic book space today with not only a crazy market share of about 34% but also sky high order numbers for individual comic book issues.
Outbrain -What is Content Marketing- The Full Guide https://www.outbrain.com/content-marketing/
- The best kind of content marketing gently leads the audience to convert their interest into some form of online action - whether clicking on a website link, downloading a whitepaper or brochure, requesting a demo, or contacting a sales rep.
- Now, with increasingly sophisticated marketing automation and analytics tools, performance marketers are using content marketing as an advanced method for attracting qualified leads, nurturing their engagement down the funnel, and converting them to customers.
- This can include paid search, social media campaigns, display ads, sponsored content, and content discovery platforms like Outbrain (that’s us).
What is Content Marketing (& Why is it So Important)? https://www.impactbnd.com/blog/what-is-content-marketing
- Inbound marketing , however, is more focused on using tactics like content marketing to generate and nurture leads towards a sale.
- Having email subscribers allows your brand to share more content, nurture leads, and eventually close those leads into sales through various email campaigns.
- The return on investment for content marketing can be phenomenal....
- You’ve spent the time to create quality blogs, so sharing these through social media sites will maximize the potential of each individual blog post and expand your reach through shares and discussion among your followers.
Links
en.wikipedia.org
contentmarketinginstitute.com
youtube.com
neilpatel.com
blog.hubspot.com
twitter.com
forbes.com
impactbnd.com
copyblogger.com
slideshare.net